Solutions Targeting
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| Case Study: Sports Academy Shop |
Client: Sports Academy Shop
Business: Basketball Training Video Online Sales
Website Address: http://www.sportsacademyshop.com
Years As Client: 2001 to 2005t
Description Of Work WMSI Performed: WMSI built this entire site from the ground up. Installing a database driven web shopping system and secure online ordering capabilities. The design was made to give the products a clean and simple design showcasing the product to be sold. The site is completely managed from a backend administration system that includes detailed sales history and traffic statistics. A mailing list system was also set up to use as an online marketing tool to increase sales.
Most Current Work: WMSI is taking screen shots directly off of the VHS video tapes to enhance the marketing of each of the products themselves. Real Video previews are also being developed and will be added to the web site. WMSI is launching an online marketing campaign for Academy Basketball for the last quarter of 2002.
Summary: Building a business from scratch is a specialty for WMSI as they understand all the issues from beginning to success. Every day is an opportunity to improve sales so the site is constantly looked at for ways to increase sales, better the functionality and strengthen and clarify the marketing message.
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