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| Case Study: Ohio Semitronics |
Client: Ohio Semitronics, Inc
Business: Manufacturer of Energy Measurement Products
Website Address: http://www.ohiosemitronics.com
Years As Client: 1998 to 2005
Description Of Work: WMSI launched Ohio Semitronics web site in 1998. The company has over 5000 products of a very technical nature. The biggest value of the site to the company is delivering product data and allowing customers to drill down the custom search system WMSI built to determine the exact product that will do the job for them.
The web site was upgraded in 2001 to a more powerful database system designed using perl and MYSQL. A built in import/export utility was designed to allow the company to import the data directly from their in-house computer system up to the website.
The web site also is completely ecommerce capable allowing for secure online purchases of the their full catalog of products. A online print catalog order form is a very often used function on the site and makes the cost of shipping the catalogs out much lower then manually handling the requests. A sales rep locating system is also a mainstay of the web site.
Most Current Work: Revision of the search engine drill down logic to allow for enhanced search capabilities. Installation of the WMSI RightTime Survey System to give the company detailed feedback on how the company can improve their customer service and fine tune their marketing campaigns.
Summary: Ohio Semitronics, like many manufacturers needed an intuitive system that would allow them to transfer existing content and data on to the web to give their customers instant access. They also needed to provide their web visitors the best search method to find the products they were looking for. WMSI listened to the customers needs and built a solution that was exactly what the client wanted. Success was easily achieved with their site as the entire process from concept to completion of the site was well thought out and planned with WMSI and the key managers at Ohio Semitronics. Using the WMSI Project Flow "Review and Upgrading" process, Ohio Semitronics and WMSI continue to bring more functionality to the customers of Ohio Semitronics through new features and added services on the company web site.
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